The Colour Psychology in Marketing to Promote Your Brand

A Colour Psychology in Marketing can affect your business’s branding in ways you can’t even imagine.

In the ocean of promotional products, colour can help you to stand out.

Promotional products are the most effective way of advertising your brand. You don’t want to leave this golden opportunity which can help you in creating and promoting your business to the one that matters- “The Target Audience”.

The colour of your brand is a psychological factor which will help you in swinging mood of your customers and driving them to associate with your brand.

In this post, I will give you some ramifications that will help you in understanding the relevance of the right colour in the promotion of a brand.

Let’s get you started,

Facts About Colour Psychology in Marketing

Here are some market facts which are discovered by some renown marketing research firms.

  • 80% of elite marketers strongly believe that correct colour increases brand recognition.
  • 7% of customers think of colour before making any purchase.
  • Over 90% of snap judgements are made just because of colour.
  • Colour can help your business to cater conceivable messages without using any salesy word.
  • It is a common belief that for a new brand, different brand colour from the competitors is the key to success.
  • A typical brain distinguishes brands with the help of appearance which makes the colour more decisive in converting sales.

So, this must have given you a fair idea that how colour can act as the decisive factor in your brand promotion through promotional items.

Now, in the following section, you will learn how a brand pretence can influence the target audience. The colour is known for triggering emotions into your customers. In this section, you will conceive about how different colours motivate people to recognise you as a brand.

How Can Different Colour Influence Different People?

The following is a listed colour which will help you in understanding how you can use them to trigger the desired emotion in your target audience. Let’s get you going,

➔      Blue

Blue is known as the colour of men. It is a representative of reliability, tranquillity, peace and water. The blue colour is known to give a sense of security, stimulates productivity and curbs appetite. It is the most common colour used by most of the conservative brands who give preference to trust of their target audience for their products and services.

➔      Red

The red colour is known to be one of the most preferred colours in the marketing realm. It creates a sense of urgency which is considered to be excellent for clearance sales. It is frequently used by food-chain brands as it encourages appetite. Psychology experts believe that red is an ideal colour for stimulating the customer’s body, raising heart rate and blood pressure. This indicates it’s relation to excitement, movement and passion.

➔      Green

Green Colour is known to be the most convivial colour of all time. Marketers use this colour to relax the consumers and also frequently used in promotional campaigns to spread awareness of the environment. Green colour stimulates the brain with a sense of harmony and incorporates positive with balance which helps your target audience to decide.

➔      Orange And Yellow

These are some of the most cheerful colours that are known to stimulates optimism. Many marketers believe that vibrant orange colour can trigger a sense of caution and yellow colour can make your baby cry. These colours are used to trigger a sense of anxiety to your set of customers who are impulsive.

➔      Purple

Purple is the colour of royalty, respect and wisdom. It stimulates creativity and problem-solving. People prefer Purple colour to promote their beauty products voraciously.

➔      Grey

Grey colour is one of the most confusing colours which is advised to use wisely. It can trigger multiple opposite emotions at a time which can confuse the audience. It represents solidarity, practicality and old age. Overuse of grey colour may commence emotions such as depression and frailty.

➔      Black

Black is the unisex colour preferred by everyone. It is known to be triggering emotions like stability, power, strength and authority. But again, there is a catch in using the black. It is the symbol of intelligence. If you use it frequently, you can overwhelm your target audience.

➔      White/Silver

Silver is a class colour. There are many classy brands who use silver to showcase their class. Usually communicates safety, purity and cleanliness. White colour can help your audience to trigger creativity and perceive as the clean slate.

Properly Using Colour Theory

Choose Contrast: The Right Way

The right contrast will reduce eye strain and will empower your consumer to focus on the specific item. There are four methods of choosing the right foil for your brand.

  • Always choose complementary colours which will help you in creating simple read areas for your customers.
  • Choose a right colour scheme so that you can highlight the desired item on your brand’s website or inventory.
  • If there is a lack of contrast between the background and the text on your promotional item, it will strain your customer’s eyes.
  • The best practice which is quite trending among the brands is using a light colour for the background and a dark colour for an item or the text you want to imprint on the promotional merchandise.


Ultimately, the use of Colour Psychology in marketing and promotional products is the base that will create the script of your business’s success.

However, there are some concepts which define colour experiences on the basis of personal exposure. Still, there are ample of space to refine your brand promotions via colour.

I hope that you like the post. Did I miss something? Tell me about it via comments.

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  • Hello
    Christiana and Gurunath,
    Such an unique and interesting post. I have never read this type of post before. I just read this post and learned a lot about how can color benefits to our brand. You did a great job by writing this post. You have well explained the whole content.

    I will share this post on my social media accounts.

    Thanks for sharing with us.

    Have a great day ahead.
    Praveen verma

  • Hi Christiana,
    Thanks for the Interesting post .
    colours make alot of difference to person’s Majority of people’s like blue or pink
    In marketing there should be attractive colours with clean design.